Whether you are trying to find a new job, find a partner, a supplier, or
develop new business leads, there are a few strategies you should know
before you dive into Madison Who's Who. One tip I advise is don't be a
promiscuous connector. It's not necessary to connect to every person that
is a member. Business professionals value their contacts and don't want to
be associated with someone who is linked to everyone else. It implies that
you don't value your connections, you look at them as a number. No one
wants to be a number. Focus on the people that can help most. You, as well
as your contacts, should have a genuine interest and personality. If you
try to play the numbers game you will only weaken your networking. Choose
your Who's Who connections wisely.
