The nexus of business and social networks

It is hard to ignore the exponential popularity of social networking websites in recent years. The popularity of these peer to peer networking sites has made a real impact on the business world as well, spawning a surge in business networking sites. In fact, many experts believe that "this use of online, friend/associate-based networking will prove to be one of the most valuable business tools the Internet has yet provided."

If you spend some time establishing your social and your business networks and updating your contact lists, you will find that have many more resources available to you than you did when you relied upon your trusty old rolodex and little black book. But since there is bound to be some crossover between your social and business networks, you might want to think twice when you are updating your facebook profile. Do you really want a potential employer seeing a picture of you dressed as SpongeBob SquarePants, or worse? The social and business worlds are inexorably linked, which can be great for you and your business, or it can lead to some uncomfortable moments during an interview. As long as you are careful about what you share you can use these resources to your great advantage.