If you are a serious business professional, chances are you participate in at least one online business community such as a listserv, discussion forum or Who's Who registry. In order to use these networks effectively you need to develop a way of interacting electronically that adequately reflects your professionalism, which includes making a good first impression.
For instance, instead of just barging into an ongoing discussion online, spend some time getting to know who the other participants are, what their communication styles are, and what kinds of exchanges are appropriate in that particular forum. Once you do start your participation, remember- quality not quantity. It is much better to post one thoughtful comment than 50 careless or pointless ones.
Also, don't forget to introduce yourself! Your introduction have the most impact if you keep it succinct, upbeat and friendly. Let people know who you are without falling into your sales pitch, the point at this stage is simply to make a connection with people. The relationship can always be deepened later on, but if you've scared them away with an aggressive sales pitch you probably won't get them back!
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