Most of our referrals come from people who know us the best, right? Wrong. Our friends and family can be a great source of business referrals and word of mouth advertising, but how often do you really think Uncle Joe is sending business your way? It is possible that your loved ones might not be referring you because they don't like to mix business and pleasure. More likely, however, is that they just don't think of it or they don't necessarily recognize the opportunities when they arise.
Peer to peer networking is a business skill that is highly valued amongst professionals in nearly every line of work. When people hear the word 'peer', often they think their acquaintances and business associates, but they forget that friends and family are also within this category. Maybe it's time to give your Aunt Madge a box of your brand of tea and ask her to share it at her next tea party? She'll probably be tickled that you value her opinion and that of her friends.
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