Efficiency through networking

Can people really develop trusted business relationships over the internet? Are networking websites actually helpful in identifying and building those relationships? Many experts will say absolutely. Chances are you are already utilizing technology such as webcasts, videoconferences, and of course email to cut down on face to face meetings. Using business networking sites will help you and your business in numerous ways; here are just a few:

Using existing relationships to your advantage. Social network sites give you visibility into your existing relationships. If you have a large personal network, it is likely that you know someone who knows the specific person you're trying to reach, or perhaps someone at that company. The challenge is figuring out who that person is.

Focused interactions. Opportunities for face-to-face interaction with large numbers of Who's Who caliber individuals are probably rare, save for a few conventions a year. But online, you can be highly focused in your interactions, thus connecting you to the right person. You can also immediately search for professionals in a particular industry or with a certain company,which is impossible to do in face-to-face and even one-on-one e-mail and telephone interactions.

Increased reach. During face to face or one on one email, there is a limit to how many people you can interact with at any given time. But if you are using an online community, you can reach many people simultaneously through public postings. This will increase visibility for you and your company.

More efficiency Online networking allows you to reach more people with less effort; to more quickly identify and connect with the right people; and to reduce travel time and expense, both local and long-distance.