Don't Be a Dud!

Effective Global Networking is about being memorable. It doesn't matter how many business cards you collect or distribute at an event if nobody remembers anything about you. When I say memorable, I mean in a positive way, not in a "that guy with the ugly tie and halitosis" way.

Here are some tips to making a good- and lasting- impression at a business networking event.

1. It is worth restating the obvious here: appearance matters. Make sure you look professional, well groomed, and somewhat distinctive. If the dress code calls for dark suits, consider wearing an interesting (but not ugly!) tie or a special piece of jewelry. Set yourself apart from the crowd.
2. Another basic but often ignored point: Listen! Even though you will want to meet as many people as possible, pay attention to the person who is speaking to you. If you glance over her shoulder scanning for the next schmoozing opportunity she will certainly notice, and will remember you as the guy with the lovely tie who had the attention span of a squirrel.
3. Ask interesting, thoughtful questions. Let's face it, people love to talk about themselves. Give them an opportunity to tell you something interesting about themselves. Business networking is as much about learning about others as it is about spreading your message.
4. Make sure you reiterate the basics and tell them all of the pertinent information about who you are. Effective global networking requires you to be able to communicate concisely who you are and what you do.
5. Don't hog the limelight. If you are networking in a group scenario, it's better to say one smart thing than to prattle on about superficial things for half an hour.
   

Good luck being memorable!