Branching Out

Most people get so caught up in their current job that they don't spend enough time thinking about their next move. In the past, many people worked for the same company for 30 plus years and so didn't need to think much about their network outside the company. But in today's global environment putting on blinders to the outside world is a serious mistake. Here are a couple of ways you can avoid this pitfall.

First, set aside time each week to build your network by researching who's who in your field. You need to know who the players are in the space you want to play. This understanding will help augment and align your networking efforts. One of the most effective ways to do this research is by joining an online group such as Madison's Who's Who. Consider networking a goal in an of itself- not just something that you do because you want something. Another important activity that will help you build your network is to give back to your industry somehow, whether this be through speaking at conferences, writing for journals, or simply attending industry events.