In order to generate referrals for yourself, you have to start generating them for others. Once you have developed a good database of business contacts through events, word of mouth and utilizing your peer to peer networks, you can start the process of creating business for others.
One strategy that you might use is a straightforward letter sent out to all of your contacts. You could simply state that you believe in referrals, and list areas in which you know exceptional professionals. Offer to connect people with a qualified professional in their area. It make take a little time, but if you are consistent with this information people will begin to think of you as a a great resource and go to you when they need someone. This is an effective way for you to get to know your community and to be well known by them. Once you start creating business for others you will surely notice an uptick in your business as people begin to reciprocate the favor.
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